Brand Identity
Concept: I aimed to embody my lively and professional design style through my Brand Identity system. This involved creating a cohesive brand ecosystem, which encompassed a logo, stationery set, social media campaign, and promotional item.
Task: Develop a personal brand identity system that reflects my identity.
Roles: Designer, Copywriter
Programs: Adobe Illustrator, Adobe Photoshop
The Process
I began by sketching out ideas for my logo and then transferred them into Illustrator for refinement. My goal was to create a cohesive and attention-grabbing system. The navy blue and hot pink color combination provides a friendly yet professional vibe, while the pink dot on the "i" adds a playful element, showcasing my meticulous attention to detail. This communicates my unique design style and my aim to create impactful and uplifting designs.
