Custom Typeface
Concept: This custom typeface celebrates Nick Bowman, a lively communications professor at Syracuse University’s S.I. Newhouse School of Public Communications. Gobow offers a bold and modernized video game-inspired appearance.
Task: Create a custom typeface that represents a Professor at Newhouse.
Roles: Researcher, Type Designer
Programs: Glyphs, Adobe Illustrator
More about “Gobow”
Gobow is a forward-thinking, futuristic typeface that blends Nick Bowman’s passion for video games and travel. Inspired by Bowman’s love for video games, Gobow features stylized cuts in its letterforms presenting a sleek and modernized video game-style look. The cuts within the letterforms also help illustrate Bowman’s openness and honest nature. The typeface’s italicized appearance mirrors Bowman’s “always on the go spirit”, perfectly aligning with the meaning behind the typeface’s name, “Gobow”. His constant traveling and enthusiasm for exploring new places shine through the typeface’s design.